Business, Management, & Marketing

Toms: my MBA Final Study Case


The objective of corporate social responsibility is to integrate environmental or social issues into its business model. This is a marketing methodology to enhance its reputation and strengthen its brand (Lindgreen et al., 2010). Through its one-for-one business model, Toms adopted a unique concept of providing shoes to solve poverty with every purchase. For the last 14 years, its success was linked to this unique marketing approach, but due to the recent decline in its profits, it was bought out by its creditors in 2019 (Mycoskie, 2012).